I guess it all started when I moved to Porto to start fashion school at the age of 16. During one of my final shows I noticed two guys (Miguel Viana e Augusto Morais) walking in with all these suitcases and my instinct kept telling me, one day I was going to work with them.
A couple of years later, I needed to make some extra money so I decided to get a job as a colourist as I had previous experience at my cousin’s hairdressers. I opened the newspaper and arranged an interview with the first ad I saw. Call it fate, but the interview was for the salon owned by the two guys from my final show. They ended up hiring me and introduced me to the world of make up, hair, fashion, celebrities and so on. After two years of working with them I followed their advice and moved to London. Since, I have worked and lived in London and Barcelona, working for a variety of fashion magazines, fashion shows, celebrities, music videos and so on.
You’ve started your own collection of beauty products called Ptah, what’s the story behind your brand?
After so long of feeling misplaced in the world and feeling that there was something else I wanted to do besides hair and makeup, I decided to listen to the voice inside me and follow my heart. The brand Ptah, is the result of nearly 20 years experience as a make up artist and working with beauty products.
Does Ptah fill a gap in the beauty market?
There are lots of great products in the market, but I asked myself if it would be possible to do a range of products that were 100% natural, with the same luxury feel of many of the brands out there but at a far more accessible price and with better results over time. So I started experimenting and learning in my kitchen.
What makes Ptah different to other products out there?
What makes Ptah different is the fact that it’s not focused on the profit but in offering a freshly made, honest, clean and affordable product. I have always formulated the products using natural ingredients that will nourish and feed your skin. From experience, other brands will replace plant oils for mineral oils because it’s more cost effective and it gives instant results, giving the impression of miracles but provides nothing in the long term. Ptah is designed around 2 words, “timeless” and “universal”. Products that can be used by anyone at any time in their life, used by the man, the woman, the child or the grandparents. I believe we were born and made of the same grain of sand.
The more research I do into what we use and eat, the more I realise people are not taking their wellbeing into consideration, which is very worrying. Not many companies are willing to put the consumer health in front of their profit and the consumers are actually supporting this by buying their products.
In a world where so much is mass-produced and looks and tastes the same, I’m trying to go back to our roots and provide honest products to help people without the hefty price tags.
When i was deciding where to sell Ptah in Portugal, I had one aspect that I consider very important, to help promote the many amazing things Portugal always had to offer. Somehow in the past, i felt people valued more what came from other countries. That way of thinking has changed a lot and more and more you see new minds with new projects, projecting Portugal and it's many emerging talents. By-PT is doing exactly that, it just felt the perfect combination for Ptah.
What’s the dream for Ptah and your career?
The dream is for Ptah to connect people and communities in need of help throughout the world. Since Ptah is homemade and produced by the human hand, Ptah will need lots of them in the future and I believe all production and distribution should be performed locally.
Ptah is a project that I see myself doing for the rest of my life, as it is a reflection of myself as a human being. Certain things that once were so important became not so important and new needs have emerged. The exploration of is important to me is expressed though Ptah.