“What if a work of art could be worn...”
ANTIFLOP was born from a thought... “What if a work of art could be worn…”
Combining a passion for art with the experience in the world of fashion, Tété, the foundress of the Portuguese brand, created that with the ambition to bring art to people`s daily lives in the simple way, nothing more that WEAR!!!
The concept of the brand is reproduce works by Portuguese artists in scarfs, tunics and t-shirts always having as a basis the quality raw materials ranging from silk, cotton, kashmir until micro modal.
Every single pieces promote not only, the national artista as well as the culture of our country being reproduced on number reduced, that create limited serie with a certification of authenticity numbered, adding to piece a touch of exclusivity and glamour.
The brand has partnerships with various portuguese artists, José de Guimarães, António Soares, Luís Filipe de Abreu. Also features a scarf with the first map of Portugal created by cartographer of the 16th century, Fernando Álvaro Seco. Soon to be added more partnerships with the confirmation existing Nadir Afonso, Sofia Areal and the photographer Carlos Ramos.
ANTIFLOP is online at www.antiflop.pt, Lisbon Shop, Serralves Foundation, gallery art Arte 9 séculos and in online store by-PT.
Nazareth Collection| Photography as fashion
Nazareth Collection is a fashion design label focused on using photographs as patterns of t-shirts, tunics, tops and scarves for men and women.
Each photograph authored by the brand fashion designer Marcia Nazareth is applied at 360º on every clothing of fine polyester and cotton, belonging to a limited collection always dedicated to a different theme, as Oporto, Fado or Lisbon and Green Collection
This year Nazareth Collection was invited by Casa da Música to design an exclusive collection for their 10th anniversary. A true honor that inspired is to show the most provocative and hidden places beautifully projected by Pritzker Prize winner Rem Koolhaas.
There are things that are created from nothing…
In autumm 2012 while I was sewing scarves to renew my own wardrobe, the reaction was so positive that I ended up sewing some more for a small group of friends.
It is true that I gladly gave them away, but the idea of how a simple accessory can change an emotion, and actually a complete look, came to light.
Professionally, in the morning it was usual not to know if at the end of the day there would be an executive dinner, a presentation or an informal meeting. The scarves were always there to help me reinvent a different look as I faced a new context.
This leads to a Portuguese idea and brand.
The silk butterfly, assumed as brand logo, reflects a willingness to change a course, the need to fly to other projects, such as silk, it is intended to be engaging, emotive and fly beyond boards.