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The brand was born from de urge to create and recreate everyday, turning them into something more appealing and seductive.
Always searching for a new being, new suggestions and a distinct personality.
UNDO, as its name suggests, means to undo, but also to recreate objects, providing them with new meanings.
In order to achieve this, we resort to the history, myths, and symbols of the Portuguese culture, such as the ”Miracle of the Roses” and the iconic Portuguese word "Saudade".
Thus, every new object has a special meaning, imprinted with the UNDO's identity
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